While most information technology professionals and many senior executives may already have well-developed analytical skills, experts say more middle managers need to hone their big-data skills to make the most insightful — and impactful — decisions for their organisations.
As more organisations realize that decisions can be best made after gleaning
“actionable insights” from the information within their internal databases, external market research and social media, more middle-level managers will be under the gun to build their big data analytical skills, according to a survey of nearly 800 respondents from more than 50 industries, conducted by the Seattle-based Institute for Corporate Productivity.
While senior executives and functional experts are thought to have the most highly developed analytical skills, “the broad mid-levels of today’s organizations still have a way to go,” according to the study, which was released last month.
Publication: Human Resource Executive on line
Tags: advertising, Analytics, BI, Big Data, Business Intelligence, CMO / Marketing ( tags made from datatalent)
Author: Katie Kuehner-Hebert
Business Sector: Recruitment and Talent (categories made from datatalent )